February 2014

Here at Boston University, I recognized a big problem. With our urban style campus, the average student crosses streets and intersections daily. But what many of them don't do is look up and take caution as they cross the street. I observe students crossing streets while looking down at their phones, unaware of their surroundings. My installation intends to provide a graphic way of raising awareness of this issue.  

My intentionally tiled pair of posters reveals a message of awareness and caution.  Scattered throughout chaos, it reflects the hustle and bustle of urban life. With text split between both posters, the viewer is forced to turn their head left and right, simulating the motion of looking both ways when crossing a street.  Situated at the exit of a busy classroom building, students view my message merely minutes before they are likely to cross any street.