Your Everything Pak

Submission to the YCN Student Competition 2014.

Art Director/Designer: Brendan Yekutiel

Copywriters: Morgan Perry, Grace Messarra, Hanna Klein

Client:
EASTPAK

Objective:
-Communicate the message that Eastpak provides urban lifestyle solutions
more relevant to their new life stage than just the original Padded Pak'r.
-Highlight the variety of bags Eastpak has to offer.
-Reach out to Eastpak's target consumer ("The Urban Insider") through the various modern media channels that they themselves now connect with.
-Make Eastpak's brand story more interactive and sharable.