• Design
  • Advertising
    • The Art of the Compliment
    • EASTPAK
  • About Me
  • Resume
  • Hit Me Up

BRENDAN YEKUTIEL

  • Design
  • Advertising
    • The Art of the Compliment
    • EASTPAK
  • About Me
  • Resume
  • Hit Me Up

Navigate Boston

October 2013

Redesign of map, station signage, iconography, app for the Massachusetts Bay Transportation Authority (MBTA).

As a frequent subway rider, I saw much room for improvement in the design of Boston's transportation signage and materials. My goal was to design a visual language that functioned across multiple touch points and platforms.

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MBTAbostonmap_Final.jpg
Map_closeup.jpg
MBTA_icons_final.jpg
MBTAiphoneapp.jpg
MBTAiphoneapp2.jpg
MBTAiphoneapp3.jpg
MBTAiphoneapp4.jpg
MBTAiphoneapp5.jpg
MBTAiphoneapp6.jpg
MBTAiphoneapp7.jpg